My Task
The stakeholders want to focus more on the online business and boost their product to mobile-centric experience. From my understanding, make the app better.
How It Went
We held online and offline workshops, hosting 40+ participants from various divisions to improve on the user journey based on the preliminary research consisting of the existing user journey, addressed pain points, and competitor benchmarking.
Brainstorming and wireframing comes next, focusing on the agreed prioritized features and product. All that's left is those into the design concepts. The team presented 4 variants and decided to pick parts from each variant into the final design.
We tested the design concept with our customers, employees, and stakeholders.
Achievement
Gained stakeholders trust to implement Design Thinking in every design initiatives
Integrated Design Sprints alongside the Developer team's Scrum Agile
Lessons Learned
Running the workshop sessions can be arduous. We ran it with basic preparations. The content is enough, but handling the interactions with the participants are really challenging. I need to bump up my people skills and communication.
Every comment from the stakeholders are not ultimatums. They're still feedback that needs to be validated.